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Ben 10 is a cartoon about a boy, who one day, after finding a mysterious watch called the ‘Omnitrix’, finds that he can transform into a number of different super powered aliens. Each alien has a different power, who Ben can call upon by using his Omnitrix, to defeat other aliens who are threatening earth.

Following the success of the Ben 10 TV show, which now has two series – the original and the latest ‘Ben 10 Alien Force’ sequel – Bandai released a range of toys which has been growing in popularity ever since its launch. The range was even voted ‘Boys’ Range of the Year’ in 2009.

The Ben 10 toys range is popular with boys aged 4-12 years and includes action figures, various versions of the ‘Omnitrix’, board games, video games and other role play toys.

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